Are you just excited about helping people and unclear on how?
Unfortunately, enthusiasm and passion alone is not going to cut it.
Building a sustainable service based business, and one that is selling our own talents, is a rare feat. The vast majority of people that set out with some Ayurveda training and a dream, don't ever get to achieve a successful Ayurveda business.
The block to moving forward is a lack of clarity on business aspects. That lack of clarity leads to a swirl of possibilities. Vata! Overwhelm!...And usually, a comforting reach towards work which is more familiar, or predictable.
But not seeing through our creative vision does not feel good. It builds up as unfulfilled intention in the emotional body, and decreases our self confidence.
Perhaps worse, is the experience of diving in, and spending a lot of time, energy, and resources, only to have nothing to show for it. I've seen this over and over again. All that work goes to waste, and we end up with all the effects on our psyche of feeling like we failed despite trying so hard.
We are healers, not entrepreneurs. Yet, if we want to create successful wellness business, we have to learn some key aspects of sales, marketing and business development. Those terms can be scary. It’s okay. Seriously, you learned the subdoshas and srotas.
You need a clear structure and plan to grow your business. Don’t worry, we are not talking about a 40 page business plan. But you do need to be clear on the following:
- the true purpose behind your offerings
- what your offerings should be, and how they will logistically fit in your life
- how the money flows will work and how much you will make
- whether your ideas will be well received
- whether you will be good at delivering your offerings
- how you should handle pricing, promos, and refunds
- who you should target as clients
- how to build your audience
Consider the above your Wellness Business Plan Checklist! If you have these aspects clear, you have just massively increased the probability of being successful.
One of the most valuable aspects of mentorship is the clarity you will build - about yourself and your business. If you are going to invest yourself in making a vision a reality, take the time to feel supported and clear first.
You can do that with a business coach, or with a group coaching program. If you have an entrepreneurial background, you can likely do this with some basic market research and feedback from colleagues.
A few opportunities I have to support your clear structure and path forward are below.
8 week small group coaching to structure your Ayurveda business for success.
a DIY 12 week program to setup your Ayurveda Business.
Join the waitlist (launching Sep 2024)
a private 30 min session to give you personalized suggestions on entering the study or practice of Ayurveda based on your specific situation
Book now
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